Closed tender

ITT274 Student Recruitment Media Buying Strategy Tender

Details

Topic
Advertising and marketing services
Published
29 January 2020
Submission
2 March 2020

Tender description

The University of Northampton (UON) is tendering for a Media Planning and Buying Agency for a period of 3 years commencing in May 2020. The UON is looking to promote brand awareness of its Undergraduate offering mainly within the UK and Europe but may include increasing awareness of UON to an International Market, targeting specific territories such as South East Asia, Sub Sahara Africa and the Middle East. The agency will be responsible for the strategic planning of all campaigns and making recommendations on the various media channels that are suitable for the target audience of 16 plus. They must be able to provide competitor reporting and provide recommendations on this information to inform current and future campaign developments and planning. The agency must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, Social, Display (programmatic), Broadcast (to include TV), YouTube, Radio (traditional and digital), Spotify, OOH along with proven SEO experience.

Timeline

  1. Completed: Tender published29 January 2020
    Current notice
  2. Completed: Submission date2 March 2020

About the buyer

University of Northampton e-Tendering is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 79340000 · Advertising and marketing services
  • 79341000 · Advertising services
  • 79341100 · Advertising consultancy services
  • 79341400 · Advertising campaign services

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Decision makers

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