Public relations services

Tender description

QMS Seeks to appoint a PR agency to deliver consumer campaigns and press office duties. QMS seeks to appoint a consumer PR agency to deliver the seasonal campaign PR activation for ‘Make It’ to include but not limited to: — influencers (micro and macro), — recipe placement, — opinion pieces, — partnerships e.g. with restaurants, itison, food brands, etc., — sponsorship, — stunts/events, — broadcast. In addition, QMS requires its consumer PR agency to establish an ongoing press office for QMS acting as a front line between the media and the in-house PR team with a remit covering: — ongoing relations with media outlets, journalists and personalities that resonate with our target audiences; — seeking opportunities that support our brands; — horizon scanning for reputational risks within the consumer landscape; — crisis management working in conjunction with our Industry and Corporate PR to ensure our reputation is protected within the consumer landscape. Communicating the positive work of our in-house teams to consumers covering: — health and education, — industry development, — brands integrity. To help QMS achieve the above, we require an agency who can prepare and present high quality, clear, concise and cost-effective activation of communications strategies and work in partnership with QMS’ Marketing and Communication team to ensure the best possible outcome for our three industry brands: Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork whilst keeping our brand essence of Meat with Integrity at the heart of our communications.