GB-London: Replacement of Audio Guides With App-Based Platform

Tender description

Royal Museums Greenwich intends to replace its current audio guide experience at its sites with a modern, flexible and user-focused solution which will utilise visitors' own smartphones and devices via an app-based platform. RMG intends to source an app-based platform that works across all types of device to provide audio tours, video tours, engagement with collection items through image-recognition technology, direct engagement with RMG as well as other optional elements such as in-app transactions for tour payments, accepting donations and retail purchases. The platform needs to support multiple foreign languages and be fully accessible for all types of access needs as well as provide analytics on usage, visitor demographics and other key business metrics. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.