Virtual Proprietary Customer Panel and Associated Services

Tender description

TfW require the provision of a Virtual Proprietary Customer Panel with a service provision to enable the recruitment and maintenance of this panel, the management of the research and production of the resulting insight. TfW require the provision of a Virtual Proprietary Customer Panel and associated services which has the ability to gather insight on the current and proposed services and activity of Transport for Wales from a representative group of Customers and Stakeholders (around 1,000 panelists in total, users and non-users of our services) and provide feedback on how this insight has been used to continuously improve our proposition. The term of the contract will be for a period of one (1) year with the option to extend for a further 24 months at 12 month intervals. The value of this contract is estimated at between 100k-300k GBP a year dependent on the amount of research activity required by TfW users as a whole.