Advertising and Sponsorship Partner

Tender description

The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include roundabouts, street furniture, lampposts and mobile assets that have rarely achieved full market value. This contract seeks to address this by the procurement of an agent who will generate an increased and sustainable annual income stream going forward. The City of Cardiff Council (CCC) is looking to procure Commercial Partner(s) to assist CCC to exploit its corporate assets to generate sustainable maximised income so that revenue can be used to support corporate activities through sponsorship and advertising activities.