Shop Local, Shop Safe Campaign

Tender description

The Council require a campaign (working title 'Shop local, shop safe') to increase physical and virtual footfall to our local centres, boost spending and help to secure the future of the local businesses that make up our high streets. Whether that be our main town centres of Bournemouth, Christchurch and Poole, or our local shopping and community hubs like Parkstone, Winton, Kinson, and Highcliffe. The anticipated start date of the contract is as soon as possible after the contract award in September, the contract is expected for approximately 3 months leading up to Christmas. The Council requires a three-tiered approach to the campaign which is: • Tier 1: encourage those within the BH postcode area to visit Bournemouth Town Centre, Poole Town Centre and / or Christchurch Town Centre ("shop big"?) • Tier 2: promote our 'destination high streets' more widely than their immediate locality ("be surprised"?); namely: o Westbourne - Boscombe - Ashley Cross - Broadstone - Southbourne and surrounding neighbourhood shopping areas • Tier 3: encourage those living locally to specific high streets to shop local more ("rediscover"?), namely: o Ashley Road Parkstone, Winton, Kinson, Highcliffe, Lansdowne, Charminster, Moordown and surrounding neighbourhood shopping areas. Additional information: Suppliers interested in this opportunity can access the full procurement documentation by visiting BCP Council's Tendering system www.supplyingthesouthwest.org.uk Suppliers should search for the opportunity through Supplying the South West. There are further details of the opportunity on the advert published on www.supplyingthesouthwest.org.uk and instructions on how suppliers can access the procurement documentation for completion. Responses to the opportunity must be submitted electronically through www.supplyingthesouthwest.org.uk before the deadline shown on the system. If you are unable to access the advert for the opportunity through www.supplyingthesouthwest.org.uk please contact the Council using the contact details provided.