Data analysis services

Tender description

The Retail and Consumer Insight (RCI) team provides independent, impartial market analysis, using AHDB’s own and third party information (either bought or publicly available). Our team’s aim is to describe and explain changes in consumer demand, attitude and behaviour enabling levy payers to better understand the market in which they operate. This helps farm businesses and other levy payers in the supply chain plan for the future and make better business decisions. One element of AHDB’s data sources is foodservice panel data (currently in contract with MCA). Access to this data allows AHDB to analyse the out of home market and monitor the performance of meat and potato products within the market. The information is used by AHDB to inform the industry on the latest out of home consumption trends and look at potential impactions for AHDB sector-related products. The information is used on the AHDB website, contributes to published articles and reports, in business meetings/presentati AHDB tend to view foodservice data as anything bought and consumed out of home: • overall OOH market performance; • ability to cut the data by: — channels, — daypart, — cuisines/dish type, — dish type, — demographic (SEG, Age, Gender); • with a further level of detail within the data above to identify occasions containing beef (incl veal), lamb, pork, chicken and potatoes: — pork includes both primary and processed products (eg sausages, bacon, sausage rolls), — therefore granular dish level information is imperative for AHDB to understand sector level performance by cut. There are mandatory and also desirable requirements. The contract will be for 2 years with the option to extend for a further two periods of 12 months each, anticipated start date of April 2021.