Advertising and marketing services

Tender description

IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for: 3.1) Lot 1 Strategic and Creative Services (Appendix A of Questionnaire); 3.2) Lot 2 Media Planning and Buying Services (Appendix B of Questionnaire). To provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded advertising and communications to promote Ireland as a location for foreign direct investment. To provide a professional service partner to work with IDA Ireland capable of: • understanding target audiences in all the target markets; • advising on the best way to target potential investors; • recommending media strategies to optimize and refine the media spend in each market; • purchasing media space on behalf of IDA Ireland; and • shaping global media strategies and coordinating best practice across markets; • providing fully integrated media strategy, planning and cost-effective buying.