Advertising and marketing services

Tender description

The University of Strathclyde is now Scotland’s third largest university, and one of the largest in the UK, with a world-wide reputation for its teaching and research. The University comprises four faculties –HASS, Science, Engineering and Business School– and has a total student population of around 20 000. The University of Strathclyde wishes to appoint a media buying partner to deliver a targeted, effective and customer-responsive media campaigns. Primarily, however for the triple accredited Strathclyde Business School. The range of services across the University have in the past included: press campaigns; press supplements; online profiles; digital advertising platforms; google advertising and associated advertising options for social media. Strathclyde Business School (SBS) wishes to appoint a media buying partner to deliver a targeted, effective and customer-responsive media buying services for a range of courses including MBA, Postgraduate and Undergraduate degrees. Such services include, but are not limited to press campaigns; press supplements; online profiles; digital advertising platforms; search engine advertising and associated advertising options for social media. SBS aim to appoint a media buying partner who has influence in international markets to attract students from China and other international countries.