Marketing services

Tender description

Pre-market engagement Southern Water would like to conduct pre-market engagement to ascertain market capability and experience to deliver across a number of capabilities. Here are some of the ideas we believe would help us achieve our target 100 programme, however where you have alternate views, or would like to challenge our approach we’re happy to receive further insight from you. These include: — reward schemes based upon those most likely to motivate customers, — a reward mechanism that awards points for registered SW customers based upon consumption thresholds, — a bespoke area (portal, app or similar) accessible on smart phone, tablet and laptop to enable customers to collect their rewards, — high impacting water efficiency marketing campaigns to encourage customers to use less water, — the ability to plug in/ promote existing water efficiency campaigns and initiatives such as home visits, products and access to corporate offers, — a monthly engagement/communication plan that dem Y adopting a rewarding approach to water efficiency, Southern Water is keen to test the gamification of customer engagement, rewarding customers for their efforts as part of the community to reduce the amount of water consumption. Crucially this initiative seeks to influence and impact customer behaviour and utilising data will enable Southern Water to have a more significant ability to reward actions via incentivizing positive change(s) through reduced water consumption and increasing engagement to be water efficient. The intended approach is to reward customers for water saving activity based on their individual meter readings, collected every month to ensure that customers have a view of annual, seasonal and quarterly effects and or water patterns at home.