Advertising and marketing services

Tender description

Plymouth City Council (‘The Council’) is currently working on a major project for the commissioning of upgrading, and maintaining the city’s public transport infrastructure and associated advertising within bus shelters and on static totems, columns and kiosks that will deliver income generation and improve public transport facilities in line with The Council’s Corporate Plan, Plymouth Plan and the wider Joint Local Plan. For that reason, The Council is keen to explore certain elements of the proposed new contract, and solutions that may be currently available in the market for these services including the supply, installation and maintenance of bus shelters, static totems, columns, kiosks and associated digital and non-digital advertising across Plymouth. The Council is therefore conducting a soft market assessment to explore these elements and better understand business, technological and innovative solutions that are available. In addition, this will allow The Council to gauge the level of market interest, and on what terms solutions can be delivered. The current contract for sponsored supply and maintenance of street furniture will terminate on 31.12.2020, with a new concession contract anticipated to commence on 1.1.2021. It is envisaged this will have an initial term of 10 years with provision to extend by a further 2 periods of 5 years. It is envisaged the new contract will include but not be limited to, provision of bus shelter infrastructure and static advertising totems, columns and kiosks including supply, installation maintenance, and delivering digital and non-digital advertising revenue opportunities. The estimated date of publication of the concession notice is April 2020 and it is anticipated that The Council will be using the open procedure, with an option of negotiation.