Content Production And Distribution Services

Tender description

The Tourism and Business Marketing team is responsible for building Wales’s profile and performance as a destination – with a focus on tourism and business. We want to be innovative, collaborative, and creative and to work with the very best talent from Wales, and beyond to build Wales’s profile and performance as a place to visit, work, invest – and more – over the next 2-4 years. We are therefore looking to appoint outstanding suppliers to provide us with support in Content production and distribution services The Welsh Government is looking for an innovative, high-quality Content Production and Distribution Services partner to work with, as an extension of the in-house team, to tell and share Wales’s stories with our target markets in new, bold and impactful ways. The successful contractor will sit at the centre of a coordinated network of agencies to deliver a purposeful, content-led programme of marketing from Wales, under the clear creative direction of the Cymru Wales Brand Strategy and Creative Direction supplier. Lot 1: The Welsh Government awarded a contract to deliver an innovative, high-quality Content Production and Distribution Services partner to enhance the performance of its marketing campaigns promoting Wales as a premier destination to live, work, study, and visit. The contractor will collaborate closely with the in-house team and external agencies to drive impactful storytelling whilst sharing Wales’ narrative with target markets in bold, new ways. Positioned at the heart of a coordinated network of agencies, the contractor will deliver a focused, content-led marketing programme under the clear creative direction of the appointed supplier. The contract has been utilised post-COVID-19 pandemic to cover several major international marketing opportunities that were not anticipated at the time of procurement, this includes capitalising on the late qualification of the FAW for the FIFA World Cup 2022 presenting opportunities on the ground and online in the US, Qatar and Europe. Subcontracting capability of this contract have been leveraged throughout the duration, including freelance creative, musicians, photographers, content creators and PR, also facilitating the delivery of campaigns such as ‘Wales in India’ and ‘Wales by Tails’ through supporting agencies.