Advertising and marketing services

Tender description

The University of Northampton (UON) tendered for a media planning and buying agency. The UON was looking to promote brand awareness of its Undergraduate offering mainly within the UK and Europe but may include increasing awareness of UON to an international market, targeting specific territories such as South East Asia, Sub Sahara Africa and the Middle East. The agency is responsible for the strategic planning of all campaigns and making recommendations on the various media channels that are suitable for the target audience of 16 plus. Must be able to provide competitor reporting and provide recommendations on this information to inform current and future campaign developments and planning. Must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, social, display (programmatic), broadcast (to include TV), OOH along with proven SEO experience. The University of Northampton (UON) tendered for a media planning and buying agency. The value of the business was approximately GBP 1 900 000 per year, but is subject to variation which may depend on any future restrictions on the university’s budget during the term of the anticipated contract. As a higher education institution, the majority of our budget is allocated towards brand awareness and promoting UON’s undergraduate offering mainly within the UK and Europe. We will be looking at increasing our awareness of UON to an international market, therefore there may be additional in-country specific campaigns taking place overseas which will include targeting specific territories such as South East Asia and Sub Sahara Africa and the Middle East. The agency is responsible for the strategic planning of all campaigns, making recommendations on the various media channels that are suitable for the target audience of 16 plus. Must be at the forefront of any developments to existing channels and new channels and provide updates to UON on these channels as these come through. Provide competitor reporting along with analysis of competitors spend, channels, current creatives running and provide recommendations on this information to inform current and future campaign developments and planning. Must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, social, display (programmatic), broadcast (to include TV), OOH along with proven SEO experience.