Provision of Marketing Evaluation Services

Tender description

The purpose of this Request for Proposal is to seek offers to supply marketing evaluation partner for the next 3 years. Our annual marketing evaluation requirements are summarised below: 1) Measure perception changes and the impact of our marketing activity a. Understanding how our marketing changes the perceptions of our audiences b. Understanding the impact of creative: e.g. recall, memorability, intent/action, ideally this element can be done as pre-testing to ensure our creative is fit for purpose before we go live There is also a requirement this year to test our key messages with our audiences: 2) Test key messaging - understanding the resonance and impact of key messaging with our audiences Each of the above is required for each of our key audiences - international visitors, students and investors. We require the supplier to provide us with the field work. Our in-house research team will provide the analysis and final reports.