Research and development services and related consultancy services

Tender description

In order fulfil the East West Railway Company's (EWR Co) strategic aim of setting a new benchmark for customer experience, EWR Co. has appointed a third-party supplier to assist in the development of a customer strategy and proposition from construction through to end state operation. The East West Rail Company Ltd (EWR Co) was set up by the Department for Transport in 2017 to pioneer a new business model that combines delivery of both rail infrastructure and customer experience for a new direct rail connection between Oxford and Cambridge. Our company purpose is ‘to be a force for change in the industry, for the people and communities we serve’. As part of the corporate plan and to fulfil our strategic aims, EWR Co. must develop a customer strategy and proposition from construction through to end state operation. To do this, EWR Co would like to engage a Customer Experience Development Partner (CEDP). This contract focuses on the end to end customer journey, its propositions and the tools that need to be utilised to create the best possible platform on which operators can build a great experience.