Marketing services

Tender description

Keele University wishes to appoint a supplier that has higher education experience and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging student recruitment targets across Foundation, UG and PGT levels for Home, EU and international markets. The supplier should be able to provide sector insights and demonstrate an understanding of what is innovative in the marketplace and how it has transformed student engagement for higher education clients. These services are needed urgently within the context of the current pandemic. The University requires an Agent who can carry out campaigns that will generate enquirers, applicants and enrolled students for both 2020 and 2021 entry, and who will support the University in conversion management, providing dashboard reporting.