Integrated Tourism Marketing Campaign for Donegal Tourism

Tender description

Donegal Tourism is seeking to appoint an experienced creative agency that will design, develop and execute an integrated marketing communications campaign to enhance the Go Visit Donegal brand for an island of Ireland campaign. This role will be carried out in conjunction with the recommendations from Donegal Tourism. The successful agency will be expected to build on the current success of the brand and deliver a marketing strategy that effectively meets the needs of our target markets and segments. Donegal Tourism is a collaborative partnership between private tourism bodies including local government, tourism authorities, and the tourism sector from across the county and are primarily focused on promoting Donegal to the domestic and overseas market. Donegal Tourism conducts marketing for the county under the brand ‘Go Visit Donegal’. This is a consumer facing brand which has achieved a high level of recognition and awareness due to marketing activities carried out to date. The continued development of the brand is of great importance to tourism in County Donegal and aims to align itself as the starting point on Wild Atlantic Way. Donegal boasts a rich heritage and tradition. It is also home to vast areas of unspoiled natural rugged beauty; ideal destinations for those seeking a range of tourism activities with a total visitor experience incorporating accommodation, world class attractions, interactive culture, heritage, numerous outdoor and family activities.