Sport Ireland 'United in Sport' Communications Campaign

Tender description

The ‘United in Sport’ national communications campaign must demonstrates the positive effect that sport has on society. This campaign will live across multiple channels and will be fuelled with authentic content in order for the United in Sport message to resonate with the specified audience. A key theme for the campaign will be on the awareness and focus of the power of sport to unite and inspire society. The development of the national campaign must be underpinned by robust market research insights. The research will ascertain the type of messages, including the framing of such messages that might be likely to resonate with the target audience. As part of the response to this RFT, tenderers will also be expected to set out how they propose to measure and monitor the effectiveness of the campaign. List of services required; • Full project management and campaign delivery • Communication campaign strategy and campaign narrative development • Research and insights development • Campaign concept, platform and planning • Message development • Campaign asset creation • Media and influencer engagement • Digital and social media strategy • Content creation and delivery • Full campaign activation • Resource management • Evaluation and campaign monitoring • Full report outlining success and learnings from the project