Public relations services

Tender description

Awarded — AHDB Exports is looking for a Japanese, (Capacity for English) PR and Marketing Representative in Japan for British beef, pork, lamb and dairy products. The successful representative will have the expertise and experience to identify the right priority market segments and ability to devise the best local strategy to achieve effective market growth. Responsible for delivering agreed campaigns, including both online and social media channels as well as traditional media and events if appropriate, with AHDB, to increase awareness of British meat and dairy products to help drive value and volume sales. Awarded — AHDB Exports is looking for a Japanese, (Capacity for English) PR and Marketing Representative in Japan for British beef, pork, lamb and dairy products. The successful representative will have the expertise and experience to identify the right priority market segments and ability to devise the best local strategy to achieve effective market growth. Responsible for delivering agreed campaigns, including both online and social media channels as well as traditional media and events if appropriate, with AHDB, to increase awareness of British meat and dairy products to help drive value and volume sales. • liaise closely with the AHDB Exports team, to agree and update on activity and provide the latest market intelligence and insights; • identify and develop priority market channels for British, beef, pork, lamb and dairy products; • effectively maintain and build new relationships with relevant contacts in Japan. Where appropriate, work jointly with them to increase market exposure and demand for British beef, pork, lamb and dairy products; • devise and implement effective local strategies to promote British beef, lamb, pork and dairy products aimed at increasing awareness and brand loyalty; • devise and implement online and social media strategy in conjunction with AHDB central teams to raise awareness of British Beef, pork lamb, and dairy products; — act as a brand ambassador for British produce; — liaise with central AHDB staff in areas such as media, PR, digital.