Media Planning and Buying and associated services

Tender description

Post Office seeks to enter into contracts for : Lot one : Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). This includes Attribution Modelling including Econometric Modelling. The estimated value of this Lot is in the range of 12.5m to 65m GBP ex VAT over 5 years. This includes the value of our media buying spend which is currently in the range of 7-9m GBP ex VAT annually for this Lot. Please note that all figures given are subject to change and Post Office cannot guarantee these. Lot two : Management of Affiliates (publishers who promote Post Office products who are recruited through direct relationships and the contracted Affiliate Network) and Aggregators (Price Comparison Websites) to enhance relationships, identify new relationships, grow performance, deliver reporting and process payments. The estimated value of this Lot is in the range of 5m to 50m GBP ex VAT over 5 years. Please note that all figures given are subject to change and Post office cannot guarantee these.