Integrated Marketing Campaign to Calderdale Businesses

Tender description

We are seeking to procure an agency to produce and deliver a fully integrated marketing campaign using a range of channels within the marketing mix that engages Calderdale businesses, in particular; sole traders, micros, macros and SMEs. The successful candidate needs to ensure business-to-business marketing and communications activity reaches, engages and speaks to local businesses. This campaign will: • Review existing employer facing marketing and employer engagement activity and; • Develop a fully integrated marketing plan that will:- - Target businesses and raise the visibility of the Rise offer - Promote in-work training opportunities via Rise - Promote work experience and industry placements via Rise - Establish mutually beneficial relationships that will further enhance our learners experience whilst servicing local employers, and; - Involve employers in skills design and delivery to meet their specific needs and skills gaps Additional information: All applications to be submitted through https://in-tendhost.co.uk/calderdale/aspx/Home Funding Type (WEFO or EU) : EU Funding Description Lets Talk Real Skills Is a Recurrent Procurement Type? : No