Tender for the Delivery of Accelerate Marketing and Communication Services. Project is part funded by the European Social Fund (ESF) Project Number: 03S19 PO3307

Tender description

This tender is seeking to appoint a marketing agency that can provide full-service solutions including Strategic campaign development, delivery, implementation and monitoring; launch planning; website design and development; social media strategy and channel development; digital and traditional marketing; sales support assets and collateral design/development; copywriting; brand development; media relations and PR; media buying etc. The appointed agency will create and deliver/implement a high-impact, innovative, fully integrated marketing and communications strategy and tactical plan. The programme runs for three years and the agency will be appointed to support with pre-launch development, launch of the programme, ongoing delivery of marketing and communications activity, ongoing stakeholder engagement and ongoing review/monitoring. It is expected that the full campaign plan would utilise a range of on and offline channels in campaign delivery that will reach and connect with both individuals and businesses and will launch the programme to the market with immediate measurable impact. Due to the volume of learners and the time period within which the programme needs to gather and maintain momentum, campaign activity will command attention and encourage action. In addition to direct targeting, there is a network of stakeholders and intermediaries that support referrals in to, and wider awareness of Accelerate, therefore an integrated tool-kit will need to be created, and communications as part of the campaign, to help develop a virtual salesforce approach. This project is part funded by the European Social Fund (ESF), Skills for Growth Project (Accelerate). Project Number: 03S19 PO3307 The marketing and communications budget for the Accelerate programme is up to £58,000 including VAT. This is the total budget for the duration of the project and should include all additional costs and expenses. The total budget will not be fully utilized if there is not a need or requirement on behalf of the Skills for Growth (Accelerate) Project.