Marketing services

Tender description

Public Health England is looking for a supplier to create and implement a strategy to encourage a healthy lifestyle during the primary and secondary school life-cycle for children. Primary programme — develop and deliver a health strategy that: (a) supports school heads, deputy heads and governors to adopt healthier behaviours throughout their school; (b) supports behaviour change, particularly in C1C2D audiences; (c) supports two consumer campaigns per year and creates an ‘always on’ approach to surfacing existing content that reflects the rhythm of the school year; (d) maximises the opportunities to influence parental behaviour, creating a bridge between school and home; (e) doubles primary subscribers to the School Zone to 40 000 by 2021; (f) potentially extends our physical activity and nutrition offer to secondary schools. Secondary programme — develop and deliver a strategy that: (g) builds on the base of content developed in the first 16 months of the programme with a focus on mental health topics and resurfacing existing content; (h) expands our network of PSHE leads and deputy heads; (i) doubles secondary subscribers to the School Zone to 4 000 by 2021.