Bishop Grosseteste University Advertising Services

Tender description

Bishop Grosseteste University (BGU) are looking for a provider of advertising and publicity services to support the delivery of marketing and recruitment campaigns. About Bishop Grosseteste University An independent Higher Education Institution with over 2,000 students, BGU offers degree level course in a wide variety of subjects. It also provides initial teacher training programmes at undergraduate and postgraduate level, Masters level programmes and doctoral level PhD and EdD programmes. It awards its own taught degrees up to doctoral level. Founded as an Anglican teacher training college in 1862, the University is still located on its original campus in the historic uphill part of Lincoln, a short walk from the Cathedral and Castle. It remains an Anglican foundation which means it welcomes students of all faiths and none. For further background on BGU, its programmes, fees etc., please visit the University website at www.bishopg.ac.uk Scope The specific provision required will encompass the design, production and placing of advertisements or paid publicity across some or all of the following channels: a. Outdoor - billboards, buses, poster sites, targeted appropriately to reach key audiences through an annual recruitment cycle. b. Online - targeted online advertising to reach our target audience. This can include social media, PPC, SEM and remarketing. c. Print media - local and national press, suitable specific publications. d. Other media - radio, subscription music services etc.