Expired contract

GB-Birmingham: 100648 B2022 Media Planning

Details

Value
GBP 200,000
Duration
3 years
Topic
Advertising consultancy services
Published
24 March 2020

Tender description

Media Planning to include: •Reviewing available evidence and research (client & industry data) as appropriate - to profile, define and quantify Birmingham 2022's target audience required to deliver Games objectives; •Recommending an integrated channel plan for the campaigns noted in the brief to ensure the OC is marketing the Games and each campaign to its fullest potential; •Developing the brief for the OC's media buying partner to the standard Government Communication Service format; •Proposing on-going research requirements to support and evaluate the marketing programme; •Work collaboratively with other Birmingham 2022 Marketing & Creative Services Framework suppliers as part of an integrated agency team.

Timeline

  1. Completed: Award date21 January 2020
  2. Completed: Award published24 March 2020
    Current notice
  3. Completed: Contract expiry date2 September 2022

About the buyer

Birmingham Organising Committee for the 2022 Commonwealth Games Ltd is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 79341100 · Advertising consultancy services

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