Public relations services

Tender description

AHDB Exports are looking for an Arabic and English speaking, Marketing Representative to cover Middle Eastern markets, maintaining contact and working jointly with red meat exporters, agents, representatives, importers, distributors, hotel and food service operators and retailers. This will be a service contract to cover our requirements. The representative/agency must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Middle Eastern markets: • liaise closely with the AHDB Exports team based in France, to agree and update on activity and provide the latest market intelligence and insights; • identify and develop priority markets for British lamb; • effectively build and maintain new relationships with relevant contacts in the Middle Eastern market. Please note the closing date may be amended due to the impact of the Coronavirus. AHDB requirement for PR activity/agency include: the representative/agency must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Middle Eastern markets: • liaise closely with the AHDB Exports team based in France, to agree and update on activity and provide the latest market intelligence and insights; • identify and develop priority markets for British lamb; • effectively build and maintain new relationships with relevant contacts in the Middle Eastern market. Where appropriate, work jointly with them to increase market exposure and demand for British red meat in general and lamb in particular: • devise and implement effective local strategies to promote British lamb, aimed at increasing awareness and brand loyalty; • act as a brand ambassador for British produce; • liaise with central AHDB staff in areas such as media, PR and digital.