Estimating Food and Drink Demand Elasticities

Tender description

Defra previously undertook analysis to calculate food and drink demand elasticities in 2010/11 and is now looking to update and deepen evidence about how sensitive UK consumers food and drink purchases are to food price and income changes, including amongst different socio-economic groups. The Department are looking to commission a study that considers long term and short term consumer responses to change in price and income, which will deliver new estimates of elasticities within a demand system, which covers the spectrum of food and drink household purchases, as defined in the current Family Food datasets or equivalent. The Department would also like to extend the demand system to include out of home consumption.