Advertising and marketing services

Tender description

The OC is seeking to establish a new framework agreement for marketing and creative services. There are multiple lots, each for a specific work category: Lot 1: Design Services; Lot 2: Creative Services; Lot 3: PR; Lot 4: Events; Lot 5: Mascot Design; Lot 6: Consumer Insights and Research; Lot 7: Customer Relationship Management. Birmingham 2022 is seeking a supplier that can deliver a complete design service for Birmingham 2022 to cover the design and production of; the Queens Baton Relay logo and visual identity, cultural programme logo and visual identity, volunteer programme logo, education programme logo and games pictograms. In addition, design services will include, but are not limited to: the design and production of partnership collateral, document templates, publications, event collateral, posters and banner design and production, city dressing design, venue look, digital design, print production, translation, photography and videography. Suppliers should have a good local knowledge of the challenges and opportunities presented by the Games to the West Midlands region and have the capacity to deliver services for an event of this scale. Birmingham 2022 is seeking suppliers that can deliver a series of large scale strategic integrated marketing campaigns to help deliver its strategic games time and legacy objectives. These will include but are not limited to: exploiting major milestones such as X Years to go celebrations, games mascot launch, the recruitment of volunteers (12.500), the sale of budgeted Tickets (1 million +) and public participation in the Queens Baton Relay. It is anticipated that these campaigns will be of national and international interest and that they will encompass all aspects of paid, earned and owned media including but not limited to; television commercials, outdoor advertising, digital content, radio commercials, print design and production, translation and direct mail. Birmingham 2022 is seeking suppliers that can deliver local, regional, national and international public relations both proactively on a campaign basis and reactively throughout the period of the build-up to the games. Suppliers must be able to demonstrate capabilities in; media engagement strategy development, management of press office facilities, development of materials such as press releases, social content, photography and video, media event concept development and delivery, corporate communications, community engagement, influencer engagement, stakeholder mapping, crisis communications/management and talent management. Birmingham 2022 is seeking suppliers that can deliver a series of small, medium and large-scale public and corporate events that support the objectives and key milestones of the Organising Committee in the build up to and during the games. Suppliers must be able to demonstrate capabilities in; event concept development, event planning, event management, event health and safety, event staffing, risk management, stakeholder engagement, community engagement, and the production of all associated collateral and promotional materials required to deliver the events. This contract does not include the official opening and closing ceremonies, live sites, the 2022 Cultural Programme or Medal Ceremonies. Birmingham 2022 is seeking a supplier that can deliver the games mascot, including but not limited to; creative strategy development, project management, character development, 3D design and visualisation, costume production, character training and character staffing. The supplier must be able to demonstrate a strategic creative approach to mascot design and production that will set the games apart from other major international events. Birmingham 2022 is seeking suppliers that can deliver a variety of consumer insights initiatives, including but not limited to: depth interviews, focus groups, behavioural analysis and modelling, target audience identification and analysis. Suppliers should have a good local knowledge of the challenges and opportunities presented by the games to the West Midlands region and have the capacity to deliver services for an event of this scale. Birmingham 2022 is seeking a supplier that can deliver a complete customer relationship management solution that will include but is not limited to; CRM strategy consultancy and development, data warehousing, data management to include a single customer view, database analysis and segmentation, advice on acquisition and retention strategies, email development and distribution, text messaging and associated reporting and analysis.