National Museums Liverpool Brand Refresh

Tender description

Bidders are asked to submit a formal tender for the National Museums Liverpool Brand Refresh Initiative. The project is aiming to address our brand strategy and we do expect as part of this initiative to have a visual evolution (without eradicating significantly recognised and effective elements) which supports us in reshaping our narrative, redefines and clarifies our brand hierarchy and challenges our creative application and brand management. The brand refresh must: • Establish a clear brand strategy that supports the organistions aims, vision and mission. • Ensure we achieve a clear, compelling and exciting brand identity and architecture to promote and elevate National Museums Liverpool, our venue brands and our key subsidiary brands (e.g. Hosted by, House of Memories etc.) which can evolve with the organisation in the years ahead. The programme is likely to be structured as follows: • Discovery • Strategy • Creation • Application • Activation • Management & Analysis National Museums Liverpool wants to collaborate with a leading agency to realise this project. The appointed agency will oversee and lead the full programme of work with input from a broad range of stakeholders from across the organisation.