Development and implementation of a dynamic tourism marketing campaign for Tipperary 2020

Tender description

In 2020, Tipperary Tourism & Tipperary County Council wishes to inspire the Culturally Curious and the Connected Families segments to visit Tipperary. We are currently in year 2 of the Tipperary Time to Take it all in Marketing Plan available at the following link https://tipperary.com/members-area/. This tender will result in the appointment of a creative agency responsible for Media Planning and Buying to develop and implement promotional campaigns. We wish to conduct an advertising campaign across a range of media (i.e. radio, press, and digital including social media and relevant social influencers) for spring and summer 2020. The objectives are as follows;  The primary objective of the campaign is to raise awareness for the range of activities available in County Tipperary, the call to action should be to draw consumers’ attention to the Tipperary.com website and the Discover Lough Derg website. Inspire visitors and ultimately increase the number of domestic holiday trips being taken each year in County Tipperary.  Secondarily Tipperary Tourism’s marketing plan will need to run spring, & summer campaigns to help extend the length of the tourism season The successful agency will be expected to build on the current success of the brands and deliver a communications strategy that effectively meets the needs of our target markets and segments. The following requirements are outlined in detail in the RFT – newspaper and radio advertising, print, digital marketing, PR and videography.