Advertising and marketing services

Tender description

The scope of services is to provide a fully comprehensive media planning and buying services. Works will entail the following services: • Position the University and its services with target markets by developing relationships with key media groups. The emphasis of the strategy will be to maintain good understanding of the University, its programmes, initiatives and key objectives to enable ongoing identification of proactive opportunities for developing sponsorship, editorial and advertising opportunities and to provide on-going review of the efficiency, coverage and return on investment. • Give cost effective coverage, in relation to the budgets available. • To help broaden the reach of the University and its services and grow them through effective use of advertising, media sponsorship and editorial improving the cost efficiency of our media buying. • To provide consultancy and work closely with the University marketing team.