Development & implementation of marketing solutions for Clare Island Whiskey Ltd

Tender description

Clare Island Whiskey Ltd will release the first whiskey in Ireland to be matured at sea for 3 years in July 2020. This tender seeks to procure marketing solutions in the run up to launch date. The solutions needs to build on the Archetypal character (brand story) of Mail Duin, a journey story, and build a world based on this story with each section as outlined below. The objectives of this procurement process are to deliver: • to create and deliver a brand logo and theme • to create and deliver a web-site • to design bottling and packaging • to create a launch strategy • to create and implement content creation • to create and implement a Transmedia storytelling Campaign • to provide a consultancy allowance for input into point of sales re-branding • to provide overall project management for the delivery of the project