Advertising campaign services

Tender description

This tender aims to create a balanced set of 4-year Framework Agreements to provide creative and campaign services for King’s College London that can be considered truly excellent, not only in the higher education sector, but in the design and marketing sectors in general. These Framework Agreements will cover a range of tactical and conceptual design and campaign services at the university. There is a high annual aggregate spend on related services (circa 1 460 000 GBP). However the required services will be of mixed value and for varied lengths of time depending on the particular project. This tender aims to create a balanced set of 4-year Framework Agreements to provide creative and campaign services for King’s College London that can be considered truly excellent, not only in the higher education sector, but in the design and marketing sectors in general. These Framework Agreements will cover a range of tactical and conceptual design and campaign services at the university. There is a high annual aggregate spend on related services (circa 1 460 000 GBP). However the required services will be of mixed value and for varied lengths of time depending on the particular project. King’s is looking to work with a number of partners to provide general creative design services, and to develop and deliver our brand and marketing campaigns. This will include creative proposition development, the creation and execution of conceptual and tactical solutions across all media, plus production and art working services, as well as full campaign development and implementation. Please note that some top-level strategic solutions/campaigns are outside the scope of this framework, as are some exhibitions which for artistic and IP exclusivity reasons may require a specified sole provider. Agencies will be asked to specify which specialist area(s) of work they can supply.