Marketing services

Tender description

Public Health England is looking for a supplier to create and implement a strategy to encourage a healthy lifestyle during the Primary and Secondary School life-cycle for children. Primary programme — develop and deliver a health strategy that: (a) supports school heads, deputy heads and governors to adopt healthier behaviours throughout their school, (b) supports behaviour change, particularly in C1C2D audiences, (c) supports 2 consumer campaigns per year and creates an “always on” approach to surfacing existing content that reflects the rhythm of the school year, (d) maximises the opportunities to influence parental behaviour, creating a bridge between school and home, (e) doubles primary subscribers to the School Zone to 40 000 by 2021, (f) potentially extends our physical activity and nutrition offer to secondary schools. Secondary programme — develop and deliver a strategy that: (g) builds on the base of content developed in the first 16 months of the programme with a focus on mental health topics and resurfacing existing content, (h) expands our network of PSHE leads and deputy heads, (i) doubles secondary subscribers to the School Zone to 4 000 by 2021.