Advertising and marketing services

Tender description

Birmingham City University (BCU) is looking to work with a number of media, design and digital agencies to support their undergraduate and postgraduate recruitment marketing. To reflect the wide-ranging nature of this work, the procurement process has been broken down into 5 separate lots: — Lot 1: Strategic planning and media buying — full service agencies, — Lot 2: Media buying — specialist outdoor media, — Lot 3: Creative services — concept and design, — Lot 4: Creative services — design support. The University is looking to work with a sole media buying and strategic planning agency to assist in the execution of all future recruitment campaigns. The University wishes to work with a single specialist outdoor media supplier to respond to specific tactical requirements. This will exclude media that is to be purchased programmatically and is covered in Lot 1. The University is looking to work with a number of design agencies that can provide strategic creative solutions and plan innovative campaigns. This work is likely to include the University’s high-end publications (e.g. prospectuses), brand development, small scale campaign concept development and digital display banners. The University is looking to work with a number of design agencies or design professionals that can provide support to its in-house design team. This will comprise of a variety of work including the design and artwork of printed materials, production of vector-based illustrations and graphics and the production of digital-based work, including animated display banners and static images/buttons.