Media Buying

Tender description

Media Brief The brief is to work with an agency (to June 2020) to provide online paid media (including social) services to meet Leeds Trinity University's objectives. We are looking for a media partner that does more than implement PPC campaigns that we have built. We want our partner to be strategic about the user journey. Looking at aspects such as: • User journey • Multi-channel funnels • Building a pipeline • Landing pages. • Optimising for Conversion • Retargeting • Attribution We have been using paid search (GOOGLE CPC) to drive traffic to our website for a number of years. The focus of this activity has been predominately centred on Open Day bookings as the main conversion metric. Although this remains our most important conversion, we want a considered approach to the conversion journey that maximises engagement. We are familiar with multi-channel conversion funnels and would expect a partner to consider attribution models and work with us to use them appropriately. *********************************************************** The procurement will be conducted exclusively via the university's e-tendering website, where all documentation can be found and downloaded: https://neupc.delta-esourcing.com/members/leeds-trinity-university/ *********************************************************** The invitation to tender opens at 1500h on 19th August 2019 The tender submission deadline is NOON on MONDAY 23rd SEPTEMBER 2019 *********************************************************** Accessing a Tender Opportunity via the university's e-tendering website: Once you have created a supplier profile, to respond to an opportunity, click 'Response Manager' or 'View Invites' and Responses. You will then be presented with a list of all opportunities your organisation has previously worked on and be given the option of viewing current invites or entering the access code to begin responding to a new opportunity The Access Code is 46T99W9CZ5 *********************************************************** All requests for clarification to be directed exclusively to the E-tendering website Message Centre