Advertising management services

Tender description

The purpose of this tender arrangement is to secure an arrangement with the LTE Group for media buying, with an experienced agency providing the best possible outcomes and communications strategy whilst providing exceptional service and demonstrable value for the LTE Group. The agency will be instrumental in creating media buying plans and deliver innovative/best media buying and advice that is fully integrated across all channels and best practice communications to achieve LTE Group’s strategic objectives. The purpose of this tender arrangement is to secure an arrangement with the LTE Group for media buying, with an experienced agency providing the best possible outcomes and communications strategy whilst providing exceptional service and demonstrable value for the LTE Group. The agency will be instrumental in creating media buying plans and deliver innovative/best media buying and advice that is fully integrated across all channels and best practice communications to achieve LTE Group’s strategic objectives. Required services: core elements: The successful agency will demonstrate how every applicable campaign will be measured based on outcomes and shall provide evaluation and measurement of campaign performance/outcomes, this would include: (a) reporting against outcome key performance indicators outlined in briefs; (b) being able to adjust live campaign activities to take account of ongoing evaluation and measurement results; (c) regularly update the LTE Group on optimisation work undertaking to improve the performance of activity and to enable the LTE Group to utilise this feedback to help improve future campaigns.