Social media review

Tender description

Summary of the work Review of DfE social media channels including how we can reduce call/email volume to our public correspondence unit. Expected Contract Length Work to be completed by early December Latest start date Friday 25 October 2019 Why the Work is Being Done We require an in depth review of our owned social media channels and recommendations to help improve our engagement with DfE audiences. We see this project broken down into 3 elements 1) In-depth analytical review of all DfE social media channels – incl. Twitter, LinkedIN, Instagram and Facebook – looking at content performance, user profiles, and engagement; AND workshops with teams to review current approach to content planning and development. 2) Strategic recommendations for: *each social channel, looking at how we can engage directly and regularly in a strategic and targeted way with specific audiences like parents; teachers; businesses, young people and other key groups *ways to reduce the volumes of calls/emails to public enquiry unit through more effective use of social media * ways to amplify our key campaigns in a more systematic way – building inhouse social media and digital engagement into the campaign process. 3) If necessary, we are keen to have some bespoke training to support comms directorate development This review needs to be completed by end of November with a kick off meeting in w/c 21st October Problem to Be Solved To help make our social media channels more effective with targeted audiences and reduce the volume of correspondence/calls to public enquiry unit. Who Are the Users Mixed - comms user needs. DfE needs to effectively reach parents, teachers, members of the general public, school sector via our social media channels to help them understand government messages. Existing Team Communications Directorate officials - including Digital Comms, Social Media Team, Strategic Comms and Campaigns and Senior Leaders. Current Phase Not applicable Skills & Experience • Experience of leading in-depth analytical review of social media channels – incl. Twitter, LinkedIN, Instagram and Facebook – looking at content performance, and engagement. • Experience of running workshops with teams to review content planning and development. • Experience of making strategic recommendations to improve social media channels and reach targeted audiences • Experience of helping organisations reduce the volume of calls/correspondence through effective use of social media • Experience of delivering bespoke training to help build inhouse social media and digital engagement into the campaign process. Work Location Interviews and workshops will take place in London Working Arrangments To be agreed Security Clearance To be agreed No. of Suppliers to Evaluate 3 Proposal Criteria • Tech solution/Experience to deliver in-depth analytical review • Approach and methodology • Value for money Cultural Fit Criteria Knoweldge and experience of working with government communications teams Payment Approach Fixed price Assessment Method • Work history • Presentation Evaluation Weighting Technical competence 60% Cultural fit 20% Price 20% Questions from Suppliers 1. Is there a budget range set? Apologies this information did not appear - the budget range is £20,000 to £30,000 2. Is there a current incumbent? The current social media team is internal - no agency has been involved. 3. Your requirements state "This review needs to be completed by end of November with a kick off meeting in w/c 21st October"Since applications will not close until 25th October please can you tell us what your revised realistic timescale for this work would be. Will you still aim to complete by end of November? The new timeframe is:Assessment w/c 28th OctoberShortlisted candidate presentation Friday 8th NovemberKick off meeting 14th/15th NovemberCompletion of project by mid December 4. There is a kick-off meeting on 21st October but this opportunity doesn't close until 25th October. What is the correct date for the work to start? The new timeframe is:Assessment w/c 28th OctoberShortlisted candidate presentation Friday 8th NovemberKick off meeting 14th/15th NovemberCompletion of project by mid December 5. Could you please outline the timeline of additional assessment methods, following shortlisting? Assessment w/c 28th OctoberShortlisted candidate presentation Friday 8th November 6. The opportunity says there is a QA session is scheduled to take place this Friday 18, but does not list a time. Could you please provide the time and joining details for this session? 12.30-1.30pm Friday 18th OctoberConference call number 0203 3215238ID 906787360# 7. How many staff members will attend training sessions?How many days of training are required?Will staff attending these sessions have varying levels of social media experience? The amount of training will depend upon the results of the review.The staff attending the training will have different skills levels and experience of social media. The number of staff needing to be trained should be no more than 10. 8. Can you tell us more about the analytics side? Eg do you require setting up analytics for conversions? We currently use native analytics for Twitter, Facebook, Instagram, LinkedIN. We also use iconosphere and Brandwatch.As part of the review we will discuss broader analytical needs. 9. Are you able to share the outcome of the Q&A session this morning please, and any slides used? There were no slides. We briefly talked through the project as per the brief and answered questions from several suppliers.Questions touched on timings, analytics and training requirements.