Advertising services

Tender description

The contracting authority proposed engagement in a competitive process for the establishment of a framework agreement (1 or 2) on the basis of the following lots. — Lot 1: Strategic and Creative Services, — Lot 2: Media Buying Services, — Lot 3: Combined Strategic and Creative and Media Buying Services. Lot 1: Strategic and Creative Services (Section 1 and 2 of Questionnaire) To provide a professional service partner to work with Limerick City and County Council, competent to respond to the overarching brand strategy and develop strategic direction and a consequent creative branded advertising approach to promote Limerick as a location for tourism, education and foreign direct investment including, but not limited to: — understanding each of the markets from where Limerick draws its investors, visitors, students and residents and developing and refining strategies for the different sector propositions, — producing high quality creative advertising and communications campaigns for use in all appropriate media, — identifying and isolating tactical moments that may be used to Limerick’s advantage, — mapping phases of activity in conjunction with Limerick City and County Council and the media buying agency, — recommending media strategies to optimise and refine the media spend in each market, — measuring and optimising the performance of communications against goals. The successful agency will be required to deliver output which is flexible and useable in all markets and across all media. The budget for this service is in the region of 250 000 EUR per annum, however this is not a guarantee of the budget for future years Lot 2: Media Buying Services (Section 1 and 3 of Questionnaire) To provide a professional service partner to work with Limerick City and Council capable of, but not limited to: — understanding target audiences in all the target markets, — advising on the best way to target potential markets, — purchasing media space on behalf of Limerick City and County Council and media formats will cover, — TV, — radio, — outdoor, — digital media (a growing emphasis), — printed media formats (very small amounts). The media budget is approximately 300 000 EUR per annum across all markets and media types. However, this is not a guarantee of the budget for future years. Lot 3: Combined – Strategic and Creative Services and Media Buying services. To provide the combined requirements as set out in Lots 1 and 2 above.