Advertising services

Tender description

This PIN is to seek engagement with the market place to gain knowledge and an understanding of the various forms of media that can be used in advertising recruitment/tender notices and run of paper advertisement for the Health and Social Care Northern Ireland and Northern Ireland Fire and Rescue Service. The Health and Social Care sector Northern Ireland (HSCNI) and the Northern Ireland Fire and Rescue Service (NIFRS) have a requirement for the provision of media/advertising services. These services are required mainly for the recruitment of staff across a variety of disciplines; however, services may also be required in respect of the publication of public/tender notices and run of paper advertisements. HSCNI/NIFRS intend to run a competitive tender exercise to establish a contract with a supplier(s) capable of meeting the service requirements and who can deliver the service in a cost-effective way. In order to fully explore the services and tools associated with media/advertising, the Procurement and Logistics Service (PaLS) intend to facilitate a market engagement day(s) to provide HSCNI/NIFRS with an opportunity to learn from the market, with the aim of providing information to assist with the creation of a service specification that fully reflects their needs, whilst also ensuring advertising strategies are kept innovative and in line with market trends. PaLS would therefore like to invite interested suppliers to attend a market engagement day(s). Suppliers who express an interest in attending will be allocated a 1 hour slot to provide information to representatives from HSCNI/NIFRS (preferably in a presentation format) on the following areas of interest: — current media formats available for the advertisement of posts (e.g. newspaper, social media) and their effectiveness, — information on recruitment strategies and marketing for HSCNI/NIFRS to increase organisation profile and improve the volume and quality of candidates, — information on the targeting of particular audience demographics, — information on trends in recruitment — factors for future consideration, — how recruitment strategies are assessed to determine effectiveness, — how to recruit for specialist/hard to fill posts (e.g. specialist nursing and medical disciplines), — information on how recruitment tools can be used to reach an international audience, — provide examples of the different types of Run of Paper advertisements and explain if this is an effective form of advertising.