Advertising campaign services

Tender description

In 2015 the government announced that they were investing 85 000 000 GBP a year for 4 years in BBC World Service, launching 11 new services in the following languages: Afaan Oromo, Amharic, Gujarati, Igbo, Korean, Marathi, Pidgin, Punjabi, Telugu, Tigrinya and Yoruba. This means the BBC World Service will be available in 40+ languages including English. The BBC World Service will also expand its digital services to offer more mobile and video content, a greater social media presence and new ways of reaching its audience around the globe. This money will help build the global reach of the World Service and increase audience access to news and information and help achieve the overarching business objective of reaching 500 000 000 people per week by 2022. The appointed agency will be required to deliver international media planning, international market intelligence, strategic insight and assist in the planning and buying of off-air (non-BBC) paid-for media for the BBC – TV,radio, OOH, programmatic, social media services. With an array of owned channels across all platforms and increasing presence in social media, it is only when certain campaign objectives cannot be met via those that external spend is required. The territories the Agency shall provide the services for will include (but is not limited to): — India, — Sub Saharan Africa, — North Africa, — Middle East, — Asia, — United States of America, — Latin America, — Europe. The appointed agency will be required to deliver the following: international digital media planning and buying, international market intelligence ‘in language’, using language specialist expertise in all territories. The Agency shall at all times utilise and possess, in its performance of the services, a robust understanding of international and local territory audiences’ online behaviour and a cultural understanding of the markets in which the BBC operates and of the territories generally. Furthermore, the Agency shall provide to the BBC as part of the services, guidance and planning on how to reach audiences, in all and any of the territories, through digital innovations and formats, the management of digital media buying in all territories, the management of monitoring campaign performance and optimising the BBC’s digital campaigns and evaluation and measurement of its effectiveness in each territory. The territories the Agency shall provide the services for will include (but is not limited to): — India, — Sub Saharan Africa, — North Africa, — Middle East, — Asia, — United States of America, — Latin America, — Europe.