Social media review

Tender description

Why the Work is Being Done We require an in depth review of our owned social media channels and recommendations to help improve our engagement with DfE audiences. We see this project broken down into 3 elements 1) In-depth analytical review of all DfE social media channels – incl. Twitter, LinkedIN, Instagram and Facebook – looking at content performance, user profiles, and engagement; AND workshops with teams to review current approach to content planning and development. 2) Strategic recommendations for: *each social channel, looking at how we can engage directly and regularly in a strategic and targeted way with specific audiences like parents; teachers; businesses, young people and other key groups *ways to reduce the volumes of calls/emails to public enquiry unit through more effective use of social media * ways to amplify our key campaigns in a more systematic way – building inhouse social media and digital engagement into the campaign process. 3) If necessary, we are keen to have some bespoke training to support comms directorate development This review needs to be completed by end of November with a kick off meeting in w/c 21st October Problem to Be Solved To help make our social media channels more effective with targeted audiences and reduce the volume of correspondence/calls to public enquiry unit. Who Are the Users Mixed - comms user needs. DfE needs to effectively reach parents, teachers, members of the general public, school sector via our social media channels to help them understand government messages. Early Market Engagement Work Already Done Existing Team Communications Directorate officials - including Digital Comms, Social Media Team, Strategic Comms and Campaigns and Senior Leaders. Current Phase Not applicable Work Location Interviews and workshops will take place in London Working Arrangments To be agreed Security Clearance To be agreed Additional T&Cs Skills & Experience Experience of leading in-depth analytical review of social media channels – incl. Twitter, LinkedIN, Instagram and Facebook – looking at content performance, and engagement. Experience of running workshops with teams to review content planning and development. Experience of making strategic recommendations to improve social media channels and reach targeted audiences Experience of helping organisations reduce the volume of calls/correspondence through effective use of social media Experience of delivering bespoke training to help build inhouse social media and digital engagement into the campaign process. Nice to Haves No. of Suppliers to Evaluate 3 Proposal Criteria Tech solution/Experience to deliver in-depth analytical review Approach and methodology Value for money Cultural Fit Criteria Knoweldge and experience of working with government communications teams Payment Approach Fixed price Assessment Method Evaluation Weighting Technical competence 60% Cultural fit 20% Price 20% Questions from Suppliers Budget range