Research consultancy services

Tender description

Fáilte Ireland is seeking to establish three framework agreements for the provision of research services. The successful tenderer will comprise a multi-disciplinary team which can comprehensively provide all the inputs and expertise necessary to deliver the requirements to the highest quality. Please note that this qualification questionnaire is for all 3 lots. The tender is being issued for a framework for the Consumer Planning and Insights (CP&I) department in Failte Ireland. The 3 lots that will operate under this framework are: — Lot 1: Primary Strategic Insights and Supplier: —— 1 supplier who will be appointed to Failte Ireland to partner on research and insight development and on strategically significant projects, — Lot 2: Consumer and Business Insights and Research Suppliers: —— suppliers who will be appointed for fixed term/once off research projects, — Lot 3: Specialist Consumer Insights and Research Suppliers. Lot 1: Primary Strategic Insights and Research Supplier: The type of projects that a supplier in Lot 1 will could be asked to work on include, but are not limited to, the following: — market segmentation, — white space and commercial opportunity quantification, — advertising testing and diagnostics with a comprehensive global norms database, — innovation research from Stage 0 (ideation) through to Stage 5 (commercialisation); this will include research on any one stage at a time or multiple stages, — new market understanding and potential, — brand and behaviour tracking, — advertising tracking, — other tracking as required, — partner on innovative research tools, — development of bespoke Failte Ireland methodologies, — a variety of ad hoc projects. The supplier is expected to have: — a full suite of both qualitative and quantitative tools and skills, — an expertise in cognitive psychology and neuro systems research which is applied to their research, — bespoke research tools that are globally recognised as best practice, — expertise in AI, — ongoing innovation in research methodologies and core tools, — a strong track record of research in Tourism and Hospitality in not just the island of Ireland but also in global markets with a specific focus on GB, the USA, and Europe. Experience in working in China is also desirable, — access to a global online panel which has the ability to deliver on Failte Ireland’s sample requirements, from 16 years+ and across key demographics, — a field work team capable of working in situ doing f2f interviews when necessary. Lot 2: Consumer and Business Insights and Research Suppliers: The type of projects that suppliers in Lot 2 will be working on include, but are not limited to, the following: — qualitative and quantitative research on various projects such as concept testing, advertising assessment, profiling and other developmental and assessment needs, — stand alone research projects including consumer needs, festival evaluation and tracking, new attraction development and attraction evaluations, — new market understanding and potential. The supplier is expected to have: — a comprehensive set of both qualitative and quantitative tools and skills, — access to global online panels which have the ability to deliver on Failte Ireland’s sample requirements, from 16 years+ and across key demographics, — a field work team capable of working in situ doing f2f interviews when necessary. The tender is being issued for a framework for the Consumer Planning and Insights (CP&I) department in Failte Ireland. The 3 lots that will operate under this framework are: — Lot 1: Primary Strategic Insights and Supplier: —— 1 supplier who will be appointed to Failte Ireland to partner on research and insight development and on strategically significant projects, — Lot 2: Consumer and Business Insights and Research Suppliers: —— suppliers who will be appointed for fixed term/once off research projects, — Lot 3: Specialist Consumer Insights and Research Suppliers: — suppliers who have specialised in a particular area or tool of consumer insights and research. Failte Ireland is looking for expert skills to partner with them on particular projects and would like to have a set of suppliers whose businesses focus on, or include, specialised services in one of the following: — advertising development, — consumer immersions and ethnography, — culture codes, — semiotics, — behavioural economics, cognitive psychology and neuro marketing, — future sights and trends, — data mining, — consumer panels, — technological developments such as the use of voice, chat bots, etc.