Advertising services

Tender description

The framework will cover the provision of media planning and buying, for the booking of advertisements to run in Scotland, UK and Ireland and Overseas, in support of activities including, but not restricted to, social advertising, public information (including access to services) and revenue generating promotion. The purpose of this agreement is to provide the Scottish Public Sector with a new, open and transparent approach to media planning, buying and associated services, with the contractors providing the best possible outcomes for media campaigns. The framework will cover the provision of media planning and buying, for the booking of advertisements to run in Scotland, UK and Ireland and Overseas, in support of activities including, but not restricted to, social advertising, public information (including access to services) and revenue generating promotion. The purpose of this agreement is to provide the Scottish Public Sector with a new, open and transparent approach to media planning, buying and associated services, with the contractors providing the best possible outcomes for media campaigns. International media planning, buying and associated services. The International agreement will cover the provision of overseas media advertising, for adverts/creative content purchased and placed ‘in country’. International campaigns may require multiple regional market implementation by regional offices in North America, Europe, Middle East, Australia and Asia, and any such other territories as identified by the framework public body.