GB-London: Brand Tracking
Details
- Value
- GBP 37,500
- Topic
- Marketing services
- Published
- 18 September 2019
- Submission
- 11 October 2019
- Source
- ContractsFinder
Tender description
We want to embark on a programme of brand tracking in both the UK and selected overseas markets, for us to better understand awareness of, attitudes to and engagement with the V&A. We want to be able to monitor trends over time, impact of specific initiatives and build a strong discipline of audience understanding across the organisation. In summary, the programme should drive the following three outcomes: 1.Evaluate: Monitor brand health trends over time and assess performance of existing audience targeted activities. 2.Inform: annual strategy planning and budgeting. 3.Educate and engage: Bring the whole organisation closer to our audiences through easy to communicate insight and progress metrics.
Timeline
- Completed: Tender published18 September 2019Current notice
- Completed: Submission date11 October 2019
About the buyer
Victoria and Albert Museum is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.
Relevant CPV codes
- 79342000 · Marketing services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@victoria-and-albert-museum.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@victoria-and-albert-museum.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@victoria-and-albert-museum.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@victoria-and-albert-museum.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@victoria-and-albert-museum.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@victoria-and-albert-museum.gov |
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