Single Party Framework Agreement for the Provision of Media Monitoring Services to Horse Racing Ireland

Tender description

Horse Racing Ireland (HRI) was established by the Irish Government under the Horse and Greyhound Racing Act 2001 and the Irish Horseracing Industry Act 1994. It is a commercial semi-state body that is responsible for the administration, promotion and development of Horse Racing in Ireland. HRI subsidiaries include Irish Thoroughbred Marketing Ltd (ITM), Tote Ireland Ltd and HRI Racecourse Division consisting of Leopardstown Racecourse, Fairyhouse Racecourse, Navan Racecourse, Tipperary Racecourse and Leopardstown Golf Centre. HRI requires a suitably qualified service provider for the provision of media monitoring services which will allow HRI to evaluate all Irish press (National, Regional, and Trade & Consumer Press), Racing Post (NLA restricted publication, broadcast (Radio & TV), online content and social media content and analyse results of PR spend. For a detailed specification, please refer to the attached document.