Marketing Communications Services

Tender description

As HRI’s principal requirement is to ‘grow the fan base’ for racing. HRI needs to engage and convert the non-racing audience to participation in live racing events and to motivate the low participation audience (occasional race-goers) to become regular participants and advocates for the sport. To this end the HRI is responsible for conducting advertising campaigns across a range of media (i.e. television, radio, press, cinemas as well as digital including social media) each year. The primary objective of the campaign is to draw consumers’ attention to racing and to ultimately ‘grow the fan base’ over the duration of the contract While interest in horse-racing has grown from 21% to 24% nationally over the past 2 years, the communications strategy and communications campaign will seek to grow this interest to 30% by 2023. HRI need to drive the efficacy of our communications activities if we’re to prime the marketplace for further growth. The successful agency will be expected to build on the current success of our marketing activities as well as devise and implement a communications strategy that cost effectively delivers on the objectives of our strategic plan.