Public relations services

Tender description

The requirement of this brief is to find a media cuttings distribution, evaluation and analytics agency able to provide a high-quality service for VisitScotland, whose requirements stretch across 3 separate communications departments with domestic and international media, and with the option to bolt on additional services, including media monitoring, media database and outreach, influencer management and social intelligence. To provide media measurement and evaluation services to VisitScotland's UK and International Consumer Focus PR team. Delivery of media measurement and evaluation services to VisitScotland's Corporate PR team including: — Scottish consumer and b2b media, — EventScotland focused media, — Golf media and Themed Years related media.