Marketing services

Tender description

British Council is looking for an agency for the provision of planning and buying media space from media owners. The primary focus is digital media but there is also a requirement for TV, Radio, outdoor and other offline media. The objective is to provide British Council (BCD) and BCEESIPL with: — centralized, effective and integrated media planning and buying, and — creative and content management by an agency which provides a range of services across the spectrum of British Council (BCD) and BCEESIPL marketing needs, specializing in the below areas of focus: 1) Media strategy and planning to maximise ROI; 2) Keywords research including competition; 3) Customers online trends; 4) Programmatic and retargeting advertising; 5) B2B and B2C marketing campaigns; 6) All media planning especially digital; 7) All media buying especially digital; 8) Social media activation; 9) Automated campaigns reporting; 10) Offline media (TV, Radio, Press, activations). Digital media buying services. Creative agency requirement.