VisitBritain / VisitEngland Data Strategy

Tender description

Why the Work is Being Done VisitBritain/VisitEngland play a unique and critical role leading the growth of tourism and providing expertise, leadership and insight to government and the tourism industry. With a mission to build on tourism’s record of success, to make tourism more successful and productive for the economy. Therefore, this work is being commissioned to develop a data strategy for how VisitBritain/VisitEngland will achieve this ambition and initiate a data programme of work to implement the strategy. Problem to Be Solved The problem VisitBritain/VisitEngland faces is how to build consensus on releasing value from the existing data landscape. Moreover, there is a need for an integrated approach to releasing the value from data. To address this problem we plan to initiate 4 pieces of work, however at this stage it is not clear that the final activities in the plan are definitely needed, hence the tender has been broken down into 4 lots, after completing lot 1 and 2 for example it may become evident that lot 3 & 4 are not needed Who Are the Users As a senior manager or Director I need to understand how data can assist the delivery of the 5-year strategy, so that we fulfil an aspiration to be more data-centric, to increase online presence and use data in a live and dynamic way to deliver for customers, support decision making, moving from backwards looking reporting to predictive, agile and insight driven organisation providing leadership to the tourism industry. As a data programme manager I need a tools options analysis associated with the data architecture, so that an assessment can be made about the limitations and cost trade-offs of the options. Early Market Engagement Findings from the early market engagement have shown we need the following work Lot 1 The activity involved in this lot will involve the planning, preparation and execution of a workshop with the Directors. The activity will be performed in conjunction with the core VisitBritain team. Lot 2 Initiate principles of structured approaches to data management and governance, finding approaches to embed data governance and best practise initially into key initiatives such a eCRM, Data Visualisation and the development of a new tourism product exchange platform. The other activity required as part of this lot is to complete a data risk assessment and identify mitigating actions to the risks, and provide direction on engaging with the rest of the organisation. Lot 3 Develop the data vision and strategy to provide the direction and priorities for improved data management. Focusing on the data vision and ambition aligned with the 5-year strategy, understanding the current state maturity and identifying the building blocks and people related change to transform the data landscape. Lot 4 Develop an outline of the technical and operational solution that will enable VisitBritain/VisitEngland to implement the strategy. Work Already Done As part of a problem investigation activity performed in March 2019 the following problem areas or data related changes have emerged, these are categorised into the areas of 1. Decision making -ensuring the provision of trusted, integrated and robust data to support decision making 2. Partnerships –Developing further mutual exploitation of data, information and insight across the partnership networks 3. Commerciality -Using data more effectively to drive a commercial focus to activities can improve efficiency 4. Efficiencies –removing duplication of data, silos of inaccessible data, poor data quality and high levels of manual processing of data Existing Team The supplier will be working with the core data programme team, including Head of Digital, Head of Analytics, Data Programme Manager, Head of PMO, Marketing Director, Business Services Director Current Phase Not applicable Work Location VisitBritain/VisitEngland, 4th Floor, 151 Buckingham Palace Road, London, SW1W 9SZ Working Arrangments Vendors will need to build a good relationship with senior management, especially to present the value of data (including relevant case studies and best practice examples) to VisitBritain/VisitEngland Directors to ensure the data strategy is prioritised through the business planning process for development, with the appropriate resources allocated to ensure buy in and successful adoption across all. This process should include participation of Directors to build a sense of ownership and accountability for the Data Strategy. Directors should then be able to cascade the strategy to their teams, and senior managers able to have data conversations with their teams Security Clearance Additional T&Cs We will use the standard terms and conditions. We intend to use just 1 company for all 4 lots, however we would want to receive an individual quote per lot. Skills & Experience Experience of delivering similar projects Evidence of recognised industry thought leadership around data Proven experience in executive visioning and working with executives and gaining executive buy-in Proven experience delivering options based on an analysis of potential tools that should be used to support at data strategy and options around their implementation Experience of preparation and delivery of executive workshops Proven experience around data governance and implementing governance Previous experience using frameworks to build a strategy and roadmap Ability to demonstrate what tools or models can be used for assessing VisitBritain’s data maturity Ability to deliver a conceptual architecture to meet lot 4 requirements Ability to deliver a logical architecture to meet lot 4 requirements (I.e. detail of systems but not data fields) Nice to Haves No. of Suppliers to Evaluate 3 Proposal Criteria Ability to demonstrate what tools or models can be used for assessing VisitBritain’s data maturity Skills and expertise to deliver all 4 lots Evidence of previous projects that are similar in scope, industry or sector Approach and methodology Cultural Fit Criteria Display the ability of working with executives to demonstrate value of data Global travel / tourism experience Exceptional stakeholder engagement skills Example of a similar project in public sector experience Share knowledge and experience with VisitBritain/VisitEngland team members, in order to up-skill the team Payment Approach Fixed price Assessment Method Written proposal Presentation Evaluation Weighting Technical competence 60% Cultural fit 20% Price 20% Questions from Suppliers Budget range maximum budget of £100k split over the current and next financial year